Architects Under Big 3 #65 Muhammad Egha

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Architects Under Big 3 #65 Muhammad Egha

"Learn To Combine - Corporate Bussiness with Idealism Architect"

Mimpi menjadi seorang Arsitek Idealis dan Pengusaha Korporasi. Hal ini yang menjadi dasar dan mimpi besar saya untuk menjadi arsitek dan entrepreneur. Berasal dari sebuah pertanyaan kecil, why the most creative architects always not very good at bussiness, begitu juga sebaliknya. Bussiness yang saya maksud disini adalah bisnis korporasi dengan big manajemen and workers didalamnya. Istilah mudahnya saya selalu membayangkan apa jadinya apabila orang pro dalam korporasi bisnis (ex: James Riady-Lippo, Tomy Winata-AG) dapat menjadi satu dengan orang yang pro dalam idealism architect (ex: Andra Matin, Budiman Hendro-DCM, or maybe Sir Popo Danes)? Or Zaha Hadid combine with Bill Gates? Of course he/she can create a small Dubai at indonesia.


Pikiran itulah yang menjadi dasar kenapa saya bergerak di jalur corporate-idealism, dimana kreatifitas selalu bertentangan dengan omset bisnis. Khususnya bagi arsitek muda lainnya yang tentunya minim koneksi, pengalaman, kemampuan teknis, dan keahlian berdiplomasi di industri yang umumnya diisi generasi 40+ ini. Presentasi ini menceritakan tentang perjalanan panjang hidup saya dalam mencapai mimpi tersebut. Perjalanan yang tentunya sangat sulit, dan selalu dipenuhi kegagalan dan tindakan mengambil keputusan yang penuh resiko. Hal-hal menyakitkan itulah yang membimbing dan membentuk saya hingga dapat mendirikan perusahaan arsitek dan konstruksi sendiri dengan beberapa pencapaian bisnis dan idealis. Tentunya perjalanan yang panjang ini mau tidak mau membuat saya harus selalu berteman dengan kegagalan itu sendiri.

Salam,

Muhammad Egha

CEO Delution Architect & Conclution Construction

Tentang Egha :

Muhammad Egha lahir di Jakarta, 7 Desember 1990 adalah seorang Arsitek lulusan Universitas Bina Nusantara tahun 2012. Sejak di bangku kuliah, Egha aktif dalam organisasi kemahasiswaan yang mengantarkan Egha menjadi orang nomor satu dalam Organisasi tersebut pada periode 2010-2011 sebagai Ketua Himpunan. Di masa pasca kelulusannya, Egha mulai menyukai dunia wirausaha. Hal itu membuat Egha melakukan langkah strategis penuh resiko pada masa pasca kelulusannya, seperti berbisnis kuliner, mengerjakan beberapa proyek sebagai arsitek, berbisnis kontraktor independen, serta sempat terjerumus bisnis MLM. Asam garam dunia bisnis dan profesionalitas serta kegagalan demi kegagalan selalu menjadi pengiring hidup Egha saat itu, seperti dihina saat kunjungan proyek, kegagalan dalam penerapan teknis arsitektur, dijauhi teman karena bisnis MLM, serta kerugian akibat menjadi Kontraktor yang jumlahnya hingga puluhan juta rupiah.

Namun kepahitan demi kepahitan tersebut berbuah manis, beberapa karya arsitektur Egha yang terbangun mampu menarik perhatian beberapa media cetak hingga televisi nasional. Kegagalan bisnis kontraktorpun membuat Egha bisa membangun suatu perusahaan kontraktor  sendiri. Dan dari bisnis MLM-lah Egha bertemu dengan seorang klien yang hingga saat ini menjadi kontributor omset perusahaan terbesar bernilai milyaran rupiah, dimana ternyata beliau adalah CEO regional dari salah satu perusahaan advertising no 3 terbaik di dunia versi Forbes.

Pada Tahun 2013 Egha mendirikan perusahaan pertamanya bersama kedua partnernya yaitu Hezby Ryandi (23), Sunjaya Askaria (22) dan menjadi CEO diperusahaan tersebut dengan nama Branding Delution Architect. Dimana suatu perusahaan yang bergerak di bidang perencanaan hingga ke kontruksi. Bermodal uang sebesar 30jt rupiah Egha dan partnernya berkantor di suatu kamar kos-kosan 3x3 meter dekat kampus Universitas Binus. Pada tahun 2014 Fahmy Desrizal (23) ikut bergabung sebagai partner dan membantu mengembangkan Delution. Delution terus berkembang hingga sekarang dengan jumlah karyawan tetap sebanyak 14 orang, dengan total kontrak kerja menembus 10 milyar rupiah di usia genap 1,5 tahun beroperasi. Salah satu proyek kami juga menarik di mata media cetak internasional khususnya Korea dan China, hingga media online yang diterjemahkan ke lebih dari 7 bahasa Internasional. Hal tersebut mengantarkan kami menjadi salah satu Pemenang Special Mention German Design Award 2016, dengan kategory Interior design yang diadakan oleh German Design Council.

[English Version]

Architects Under Big 3 #65 Muhammad Egha

"Learn To Combine - Corporate Bussiness with Idealism Architect"

A dream to be an Idealistic Architect and a Corporate Entrepreneur. My foundation to pursue my dream to be an architect  and entrepreneur is always a single question; Why most creative architects are always not very good at being a businessman and vice versa. What I mean about business is how an architect develops himself commercially and how he builds and manages a company under his name. I imagined how strategic it would be to fuse a person with a strong business sense (e.g. James Riady - Lippo, Tomy Winata - AG) with an architect with a strong idealistic mindset (e.g. Andra Matin, Budiman Hendro - DCM or Sir Popo Danes). Imagine Zaha Hadid combined with Bill Gates. They might even create a small Dubai in Indonesia. This question serves as my foundation to follow corporate-idealism approach where creativity always goes against business profit which is especially true in the minds of other young architects who often lack connections, experiences, technical ability and diplomacy in an industry dominated by their older counterparts. This presentation is about my life long journey in achieving those dreams. The journey was difficult, filled with failure and countless risk taking decisions. This challenging path molded me into an individual who is able to establish an architecture firm and construction company until now with some bussiness and idealim achievement. Surely this  long journey is inevitably made me have always been friendswith the failure itself.

Regards,

Muhammad Egha

CEO Delution Architect & Conclution Construction

About Egha:

Muhammad Egha (24) was born in Jakarta, 7 December 1990. He graduated from Bina Nusantara University in 2012, holding a Bachelor’s Degree in Architecture. During his studies, he actively participated in Binus University Architecture Student Organization in which he served as the President of the Organization in 2010-2011. After graduation, he fell in love with the entrepreneurial world and purposefully decided to take the plunge into various businesses ranging from culinary business, taking architectural projects, doing construction business as independent contractor, even fall to a Multi Level Marketing business. Many of his first businesses failed along with his encounter with many major obstacles that he needed to face as a young entrepreneur. He ever insulted on the project site, failed for architecture technical implementation, abandoned by some friend because of MLM bussiness, and lost tens of millions Rupiah in his construction businesses.

Despite hardship, he ventured. His struggle and perseverance led him to the better days when his architectural works started to gain nationwide recognition in printed media and television. He also managed to see the silver lining of his bitter journey as an entrepreneur. His failure in construction business spurred him to finally set up his own construction company. His connections from the Multi-Level Marketing business delivered him a potential client who happened to be a Regional CEO of the world’s third best Advertising Company according to Forbes. The client later on contributed billions of Rupiah worth of working contract into his company.

Egha established his first company, Branding Delution Architect in 2013 with his 2 partners, Hezby Ryandi (23) and Sunjaya Askaria (22) and subsequently holds the CEO position. The company dwells in planning and construction industry. His first physical firm office was a mere 3x3 squaremeter boarding house located nearby Binus University and risked only 30 million Rupiah as its first capital. The last member of the firm’s founding team was FahmyDesrizal (23) who joined in 2014. Delution is now a steadily developing firm with 14 full time permanent employees and more than 10 billion Rupiah (720,000USD+) worth of contracts at the age 1,5 years operations. One particularly interesting project was covered in international media in Korea and China and the article was translated into 7 other international languages. That things allowed us to clinch the Winner at German Design Award 2016 as Special Mention Award, a international design award by German Design Council under Interior Design Category.